DATA4ECOLOGY

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Name:

Orange Juice Data

Description:

The data contains 1070 purchases where the customer either purchased Citrus Hill or Minute Maid Orange Juice. A number of characteristics of the customer and product are recorded.

Variables:

A data frame with 1070 observations on the following 19 variables.

Purchase: A factor with levels CH and MM indicating whether the customer purchased Citrus Hill or Minute Maid Orange Juice

WeekofPurchase: Week of purchase
StoreID: Store ID

PriceCH: Price charged for CH
PriceMM: Price charged for MM
DiscCH: Discount offered for CH
DiscMM: Discount offered for MM
SpecialCH: Indicator of special on CH
SpecialMM: Indicator of special on MM
LoyalCH: Customer brand loyalty for CH

SalePriceMM: Sale price for MM
SalePriceCH: Sale price for CH
PriceDiff: Sale price of MM less sale price of CH
Store7: A factor with levels No and Yes indicating whether the sale is at Store 7
PctDiscMM: Percentage discount for MM
PctDiscCH: Percentage discount for CH
ListPriceDiff: List price of MM less list price of CH
STORE: Which of 5 possible stores the sale occured at

Link To Google Sheets:

Rows:

1070

Columns:

Files:

Orange Juice Data_971_92.csv

License Type:

Public Domain (CC0)

References/Notes/Attributions:

Source

Stine, Robert A., Foster, Dean P., Waterman, Richard P. Business Analysis Using Regression (1998). Published by Springer.

References

James, G., Witten, D., Hastie, T., and Tibshirani, R. (2013) An Introduction to Statistical Learning with applications in R, www.StatLearning.com, Springer-Verlag, New York

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